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Post #1
15 months ago

Group 1:  Key stakeholders include SME's, universities and colleges, investor communities, content creators, telecommunication companies, government.  To reach the target audience you can hold meetings, hubs/centres, both physical or virtual.

Group 2:  Key stakeholders include those with the most money, i.e. all levels of government.  All tool users and makers, i.e. anyone who creates digital media or makes use of digital media including educational institutions, industry, etc.  Reach the target audience by using digital media with strong branding; very user friendly; need to make known the value proposition.

Group 3:  Key stakeholders include industry, government, academia, entrepreneurs, "self-identified", end users/consumers, industry associations.

Group 4:  Key stakeholders include digital start-ups and existing (Christie), students, content creators, artist community, government.  The best way to reach the target audience would be to connect the various organizations, CDMN, TIFF, Communitech, Banff, social media, smb incubators.

Group 5:  Key stakeholders include everybody -- researchers, industry including entrepreneurs, funding sources, government programs.  There's gotta be a hook. 

Group 6:  Key stakeholders include business, academia, government, end users, students.  Keep the principle of KISS in mind.

Group 7:  Key stakeholders include local government, academia, tech organizations, tech businesses, community organizations.  Reach the target audience by initiating stakeholder leader contact, info exchange.

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Last edited by Maurice Chin - June 13, 2009 09:06AM

Post #2
15 months ago

Shelly is correct in that there are many stakeholders.  I think one that could be added to the long list of stakeholders is home business. 

Much emphasis is put on big capital projects and larger capitalization and there is nothing wrong with that.  However, in today's recession "big" money is tough to come by.  Home businesses can start with micro financing and appeal to a lot more people, who traditionally feel left out. 

I am not sure what the stats are in Canada, but in the US home business is the fastest growing form of entrepreneurship.  Yes, there are going to be lots of failures, but the potential of having a few critical successes is high, successes that could be the spark to major industries.

Digitization and the internet have also given the "little" guy the opportunity to market products and services (their own and other people's) and that is powerful because, as a network, they form a critical part of the group along with producers and others.  Without proper marketing and sales of a company's offerings, a company will ultimately fail.

So, I think a critical stakeholder is the home business.  Let's set up policies and support to better accommodate this next-generation type of digital micro business.


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